Walkr / 25'

Store / Vadi İstanbul

The WALKR project, which we brought to life within the SPX store located in Vadistanbul Shopping Mall, is an innovative "shop-in-shop" concept specially designed for walking and outdoor enthusiasts. In order to reflect the dynamic identity of the WALKR brand, whose main focus is walking shoes, we took the retail space beyond an ordinary display point and transformed it into a living city street. This design, which brings visitors together with the energy of the outdoors from the moment they step into the store, centers entirely on the theme of "street and walking."

In the spatial design, we included creative and iconic details that make you feel the exact texture of the street. The vertical white and yellow stripes on the black background along the main display wall for shoes symbolize a pedestrian crosswalk, making a clever visual nod to the brand's focus on walking. To further strengthen this urban theme, we placed an eye-catching, iconic red telephone booth and a mailbox in the space. With carefully thought-out details such as convex street mirrors hanging from the ceiling, authentic street lamps, and a traffic light positioned in the area, we brought the feeling of walking on a real street into an indoor shopping mall.

Right in the center of the store, we positioned a wooden park bench integrated with a landscaped plant pool, referencing urban green spaces and parks. Supported by elements such as yellow road lines running along the floor and a bicycle included in the area decoratively, this central area offers visitors an intimate atmosphere where nature and metropolitan life intertwine. As a result, the WALKR area transformed into an inspiring experience center that completely brings to life the rhythm of the street, the freedom of steps, and the outdoor spirit, rather than just being a store where products are sold.