Zeki Showroom / 22'

Showroom - Istanbul Şişli

  Zeki, a beachwear brand with years of history, re-entered the market in 2022 with new company owners and a bold team. We collaborated on the office, entrance, and showroom design and planning for their headquarters in Istanbul.

In our store project, the main idea was to create a space where, amidst the skyscrapers of Istanbul, one could forget the city and feel the essence of summer.

When it came to evoking the feeling of summer, we wanted the material palette to consist of beiges inspired by rattan, light tones, the beach, and driftwood. Additionally, we aimed to highlight accent colors in combination with the predominantly white space.

  In the wall unit we used, flexibility was prioritized, and we transformed the entire wall into an exhibition space. This way, a desired number of combinations can be displayed and easily changed. This feature enhances the product variety and visual presentation within the store.

Additionally, with the screen pocket design, it became possible to share digital designs and planned products with potential investors and make effective presentations. This innovative approach has helped our store showcase a modern and technology-friendly image. With this project, we succeeded in providing our customers and investors with an unforgettable store experience.

  Inspired by the common beach activity of stacking pebbles, we created the legs of the meeting table using polyester molds. This detail added a unique touch to our design.

In the shelving systems, we moved away from the standard post system and created display areas using lathe compression parts and ropes. This allowed us to present the displayed products in a more striking and aesthetic way.

As part of the project, we completed the survey, 2D planning, 3D store and showroom visualization, store application plans, quantity and area files, furniture production drawings, and all necessary technical documents within 3 weeks. We present it for your appreciation...